I'm Colben Fry, Founder of Fry's Elite Mountain Sports and I embarked on my entrepreneurial journey right out of high school in June 2022. With a passion for the great outdoors and a determination to forge my own path, I made the bold decision to eschew traditional college education and instead, charted my course by founding my own business. That's how my venture, specializing in bikes and outdoor equipment, came to be.

My journey may have started with uncertainty, but it was fueled by a genuine love for outdoor adventures and the desire to share that passion with others and help the planet along the way. Since its inception, my business has thrived on the principle of providing top-quality gear to fellow outdoor enthusiasts. We believe in offering not just products, but experiences that connect people with nature, and that ethos has been the driving force behind our success. We also strive on helping our planet.

Though I started with little more than a dream and determination, my journey has been marked by growth, learning, and the unwavering support of our loyal customers. As we continue to evolve and expand our offerings, I remain committed to delivering excellence and fostering a sense of adventure in all who cross our path. Thank you for being part of our outdoor adventure at Fry's Elite Mountain Sports.